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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

By: Jay Conrad Levinson

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ISBN: 9780618785919


The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible - and the book every small-business owner should have on his or her shelf. 


Audience: General
Format: Paperback
Language: English
Number Of Pages: 384
Published: 1st May 2007
Publisher: HarperCollins Publishers
Country of Publication: US
Dimensions (cm): 22.86 x 15.24 x 1.91
Weight (kg): 0.45
Edition Number: 4
Edition Type: Revised


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