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The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

By: Malcolm Gladwell

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ISBN: 9780349113463

Description

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power.  

Specifications

Audience: General
Format: Paperback
Language: English
Number Of Pages: 288
Published: 1st August 2001
Publisher: Little Brown
Country of Publication: GB
Dimensions (cm): 12.8 x 19.5 x 1.9
Weight (kg): 0.24
Edition Number: 1

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